There are 5 important advantages of Android application development
Easy to Adopt
Android apps are scripted in Java programming language that leverages a rich set of libraries. Any Android app developer familiar with Java can build Android applications easily. As per a developer survey, many Java experts find it easier to write apps for Android as compared to programmers with command over other programming languages.
Multiple Sales Channels
Unlike other mobile platforms, Android applications can be deployed in different ways. You do not have to rely on a single market to distribute your applications. Besides using Google Play Store and other third-party app marketplaces, you can create your own distribution and sales channels. You build it, you publish it. With your choice of promotional strategy, you can reach your end users through multiple channels.
Open Source & Coding Software
The Android platform is open source which means the Android Software Development Kit (SDK) can be leveraged without having to worry about the licensing costs or royalty. Android app developers can interact with the Android developer community for the forthcoming versions which they can incorporate into their Android application development projects. These benefits make Android a lucrative prospect for enterprises, device manufacturers and wireless operators alike, resulting in rapid development of the applications.
Customization User Interface
A android user interface can either make or break your app. Android-based applications are highly customization and easier to manage. Google is highly focused on making its user interface customization to help Android app developers create custom Android apps for business. Being an open source platform, it allows developers to turn their creative ideas into reality and build innovative and interactive apps. It offers a wide array of customization options. Even the data management functions and multimedia tools can be easily updated to the app.
Low Investment & High ROI
Android has a relatively low barrier to entry. Its Software Development Kit (SDK) is available for free to developers which significantly reduces the development costs. However, the Android app development costs can be bifurcated into three major parts: development, testing, and deployment. Android app developers are required to pay a one-time registration fee for application distribution. Thereafter, they can leverage any computer device to build and test the product on their smartphones, ensuring low investment and increased engagement among users. Ultimately, users get an interactive app and the enterprise gains higher return on investment.